Looks like Brigada, Happy, Gold and Love are now bracing for a new, albeit low-powered competitor. Koronadal City, a bustling city of 158,000 (2010 NSO Census) and an hour and a half away from General Santos City, now has five FM stations. The sixth FM station, 97.9 Spring Radio, is licensed in nearby Tampakan, South Cotabato.
Enter 93.9 Marvelous Radio. The said FM station is owned and operated by Marvelous College of Technology, Inc. and its campus is located at M.H. Del Pilar St., Brgy. Zone IV, in this city. The said station is now in test broadcast since May 13 and is now airing the same music offered by its FM competitors. It is Koronadal’s first campus-owned station since 104.1 Wow Radio owned by Green Valley College Foundation, Inc., which signed on last December 2012 (the said station signed off last 2013, thanks to the entry of 95.7 Brigada News FM). As a campus-owned FM station, the said station is low-powered and its signal is best heard within the 300-meter radius of the said campus, which includes Protech Center, South Cotabato Provincial Capitol, Rizal Park, South Cotabato Sports Complex and Notre Dame of Marbel University. If you want to try to listen to that station in areas like Ace Centerpoint and KCC Mall of Marbel, you need a bigger antenna to pick up the said station.
Let’s see if that station will hold on for a long time, even when its four full-powered FM competitors are stepping up in order to become the top station in Koronadal.
The media landscape in Koronadal City (just an hour’s drive north of General Santos City) just gets more interesting. Kantar Media/KBP-RRC has surveyed some households last September and the results are released just this week.
95.7 Brigada News FM Koronadal signed on last February 2013 and it wasn’t included in the 2013 Kantar Media survey, which hailed Bombo Radyo Koronadal as the overall #1 radio station and 100.1 Love Radio Koronadal as the #1 FM station.
Things have changed since then.
Kantar Media just declared 95.7 Brigada News FM Koronadal as the new overall #1 radio station, dethroning Bombo Radyo Koronadal on the overall #1 crown and Love Radio as the #1 FM station (the crown that station achieved since the 2011 Nielsen survey, thanks to Nicole Hyala, Chris Tsuper and Papa Jack). 95.7 Brigada News FM achieved the rating percentage of 7.085% and the audience share of 63.613.
100.1 Love Radio Koronadal, the former king of Koronadal FM, achieved the rating percentage of 2.111% and the audience share of 18.951. 91.7 Happy FM Koronadal (the oldest FM station in the city) achieved the rating percentage of 1.885% and the audience share of 16.919. 97.3 Gold FM (signed on last November 2013) achieved the rating percentage of 0.044% and the audience share of 0.3191. 97.9 Spring Radio (based in Tampakan, South Cotabato, but is included on the survey) achieved the rating percentage of 0.015% and the audience share of 0.126.
On Koronadal AM, 1026 Bombo Radyo Koronadal achieved the rating percentage of 0.95% (4th overall radio station) and the audience share of 59.38, hence retaining as the #1 AM station. RMN Koronadal 639 (having recovered from being #3 AM station on the last Kantar Media survey last 2013) achieved the rating percentage of 0.32% and the audience share of 19.79. Radyo Bida Koronadal 963 (which signed on this year) achieved the rating percentage of 0.29% and the audience share of 18.21. 1062 DXKI (the oldest AM station in the city) achieved the audience share of 0.04% (was #2 AM station at the last Kantar Media survey last 2013) and the audience share of 2.62.
(The data provided above are based from Kantar Media.)
Just as you thought that things get more interesting, Bombo Radyo Koronadal demanded an explanation on why Bombo Radyo Koronadal is the overall #4 radio station on the 2015 Kantar Media survey and a hard copy of the 2015 Kantar Media survey, like the hard copy of the 2013 Kantar Media survey that they received last January 2014, demanding “justice for all radio stations in South Cotabato.”
My opinion is that listeners in Koronadal made the verdict and we should respect the decision. Radio stations should respect the verdict of the listeners on the latest Kantar Media survey. Just show some respect and avoid arguing on social media about what radio station ahould they listen to. Ratings are just numbers, but what’s important is that the radio stations serve their listeners across Koronadal City, South Cotabato, Sultan Kudarat, Maguindanao and Cotabato Province with balanced programming, latest news, the hottest music and the important information people need in their daily lives.