Yabang Tales: Stations’ obsessions on being #1

Looks like the #1 obsession is contagious.

It seems that once na nagiging #1 ang himpilan mo, doon na naguumpisa ang pagmamayabang. I have to admit that it’s true, especially on stations which I will spotlight. Better stay tuned to find out why.

Kantar and Nielsen surveyed listeners and viewers on what station they listen or watch the most and the basis on their surveys will be forwarded to broadcasters and advertisers. Survey results will affect the outcome and performance of a certain station. Stations would be proud of being #1 on a certain time, but boasting about being #1 for a long time, pagmamayabang na yan.

Let’s talk about the stations that liked to boast about being the best, but survey results proved otherwise.

MBC FM TRIO (Love Radio, Yes The Best/Yes FM and Easy Rock)

First on the spotlight is the MBC FM trio. DZRH might be home to Mocha Uson and Greco Belgica, but they will be discussed on another time. Let’s spotlight the MBC FM triopoly first. First up on the MBC FM trio is MBC’s flagship FM station, Love Radio.

Love Radio loves to boast about being #1 for 15 years already, especially to its loyal listeners, as well as advertisers. But boasting about it for a long time actually hurt the station’s portfolio, as MOR and Barangay LS have beat them in Metro Manila Kantar and Nielsen surveys. Even their provincial FM stations have suffered ratings slump, as well, being defeated by stations like MOR (in Puerto Princesa, Legazpi and Davao), Barangay (in Cebu (Nielsen)) iFM (in Gensan (Kantar)), or even Brigada News FM (in Cebu (Kantar), Gensan (Nielsen), Zamboanga and Koronadal). Reason to blame? The loss of Papa Jack (he resigned his post on Love Radio and has since moved to Energy FM (as Papa J)) did hurt Love Radio. Even with the addition of Lloyd Cadeña, Love Radio slumped to #3 on the January 2017 Kantar Media survey, and we are certain for sure that Love Radio will stop boasting about being #1 and accept the fact that MOR and Barangay LS are the kings of FM radio in Metro Manila.

The second on the MBC trio is Yes The Best. Yes FM Manila changed its branding to Yes The Best to target millenials, while provincial stations kept the Yes FM name. Despite its focus to target millenials, Yes The Best even boasted about being #2.

So much for being The Millenial’s Choice. Based on January 2017 Kantar Media survey, Yes The Best is actually #6, trailing behind iFM (#5) and its own sister stations Love Radio (#3) and Easy Rock (#4). Even their playlist is actually masa-based and targeted jejeje millenials, not the real millenials. If you’re a real millenial, there are other options for your music mix. There’s Home Radio, or even music streaming sites you can listen to, if you’re sick and tired of Yes The Best’s masa playlist.

The third station on the MBC trio is Easy Rock. Even on the January 2017 Kantar survey, Easy Rock is #4 among all FM stations surveyed in Metro Manila. Want to know why? Their playlist is almost identical to its sister stations Love and Yes, and more and more PUJs and PUV drivers listen to that station. Even Ralph talked about why WRock is way better than Easy Rock. If you missed WRock, you can still listen to their Cebu station online.

GMA 7: NUMBER 1???

Another station who loved to boast being #1 is GMA 7. They have Nielsen ratings survey to back it up, but they insist on being #1 nationwide, especially in Mega Manila and Urban Luzon, without any regard to the rest of Luzon, as well as Visayas and Mindanao, where there are several major markets on these areas. Kapuso fanatics will defend their beloved network till death, but TV observers noticed problems the network must face: their beloved weekday Astig Authority block is sinking, lack of talent development, as referenced by negative reviews of Full House Tonight and overemphasis on veteran talent, especially ignoring younger talent, blurred lines between GMA Entertainment (producing a public affairs program) and GMA Public Affairs (producing much-criticized entertainment programs), closure of originating regional stations, producing expensive programming, and questions surrounding GMA’s digitalization plans. With GMA facing a lot of problems, the only way to save GMA is for Gozon to give up his controlling stake and to fire Rasonable for good.

OTHER YABANG STATIONS

Even some provincial stations are not safe on the yabang craze. They still claim that they’re #1 from here and there, but ratings figures proved otherwise. Even on my home market, Koronadal, Happy FM Koronadal boasted on being #1 (just like their sister stations in Cotabato and Kidapawan) but have not even reached #1 for five years already since 2011, either from Kantar or Nielsen (and they finished #2 on Q4 2016 Kantar ratings on that market, which I will tackle soon).

As a listener myself, I have the right to make choices on my music mix. If these stations insist on their pagmamayabang mantra, it might end up on their downfall. Just stop boasting and make quality listening and viewing choices more convenient to Filipinos. So stop boasting.

Yabang Tales: Stations’ obsessions on being #1

My Thoughts on the Anti-Duterte ad paid by Trillanes

NOTE: This post is the personal opinion of the creator of this blog and is no way affiliated to Davao City Mayor Rodrigo Duterte or Senator Antonio Trillanes IV.

This is where our P20 million went.

The whole nation alarmed this morning when the news of an anti-Duterte ad is about to air tomorrow, May 6. The information revealed that ABS-CBN will air the ad anyway for P20 million and other networks rejected that ad.

Fast forward to the first commercial break of TV Patrol, we see the anti-Duterte ad paid by the Vice Presidential Candidate Sen. Antonio Trillanes IV before our very eyes. He used innocent children on the said ad. It started with a young kid saying “ito ba ang gusto n’yo?” followed by edited clips of past speeches from the Presidential Front-runner Davao City Mayor Rodrigo Duterte regarding his fight against criminality, swearing Pope Francis, praising the New People’s Army (NPA), kissing women, his remarks on the 1989 hostage crisis on the gang rape of the Australian missionary, and his promise of a bloody presidency, followed by a kid saying “ito po ba ang gusto ninyong maging halimbawa para sa amin?“, and the Mayor showing his dirty finger (censored for obvious reasons). The ad was paid by Sen. Antonio Trillanes and it comes just four days before the 2016 Presidential Elections here in the Philippines. The aforementioned ad is also aired on GMA 7.

My thoughts about this ad is the use of kids on a political ad. Are they forced to do this or are they paid by Trillanes for that ad alone? That ad alone is a clear violation of the Fair Elections Act since it essentially attacked Duterte since Trillanes’ so-called exposé on Duterte’s so-called hidden wealth. I think Trillanes is so desperate to avoid a Duterte presidency and avoid launching a coup against Duterte if he wins the Presidency. The desperation comes after Duterte stole the momentum away from Grace Poe in the past few weeks thanks to his strong support among the masses, as well as the middle class and the elite. Our votes are not worth P20 million, Sen. Trillanes, so please stop this attempt to lure voters away from Duterte and focus on the real problems of the Philippines, like poverty, corruption, criminality, jobs, healthcare, the sea dispute with China, and others. Please spare these young kids!

My one last plea is to vote wisely and think hard on who do you think will lead the country to a better future in the next six years.

My Thoughts on the Anti-Duterte ad paid by Trillanes

Thoughts after Pac-Bradley (in 150 words)

Manny Pacquiao ended his career on a high note, winning against Timothy Bradley and completes the Pacquiao-Bradley trilogy with 2 wins by Manny to 1 win by Bradley.

But since the fight is in the middle of the campaign period, the fight is promoted less by both GMA and Solar Sports, thanks to the Fair Elections Act.

The writer decided to watch the fight anyway, thanks to its relatives who are die-hard boxing fans. I respect the opinions of those who didn’t want to watch the fight and preferred to watch the PiliPinas Vice Presidential Debate on CNN Philippines, but with Pacquiao winning the match, mukhang may mangyayaring sisihan sa mga taong ayaw manood ng laban at marami ang talo sa pustahan sa naturang laban.

Regarding his Senatorial bid, I wish Manny Pacquiao the best of luck. Let’s see if his win over Bradley would help him win in this year’s election.

Thoughts after Pac-Bradley (in 150 words)

What to expect this 2016

2016 is Election Season here in the Philippines and expect that one of our neighboring blog Timow’s Turf will devote its focus on educating the voting population regarding the elections for the first half of the year, while this blog, along with From The Tube, will post news and insights from the entertainment scene.

If you followed this blog, this blog will continue to post news about what’s happening in Philippine Television and Radio, as well as some local media news.

As for TV networks, expect more money for the Big Three networks as campaign period is about to start for national and local elections. Regarding the Election coverage, pabonggahan ng news graphics ang magiging labanan sa mga Big Three Networks, just like the 2010 Elections where ABS-CBN introduced its ‘virtual presence’ and GMA settled with so-called ‘hologram’ and its use was widely criticized.

As for radio stations, it’s a test for Barangay LS 97.1 to keep their winning streak on the ratings game this year. It’s definitely a make or break year for Barangay LS this year. As for the new 95.5 Retro Davao, it’s a test on whether the success of 103.5 Retro Cebu in Metro Cebu translate to success in Metro Davao. As for 104.7 Brigada News FM National, it’s still a test for them this year as they will still endure signal problems within Metro Manila. Just like most radio observers suggested, the most obvious solution for Brigada Mass Media Corporation is to buy a struggling full-powered FM station in Metro Manila, but the problem that they face is lack of FM space in Metro Manila. As for Mom’s Radio, it’s a test for them this year whether the return the airwaves of Mom’s Radio in Bacolod, Cebu and Davao is worth a success.

Back to the elections, as we decide the next set of leaders which will decide our future in the next six years, I would like to remind all of you to please vote wisely.

2016 surely is an interesting year and this blog, along with Timow’s Turf and From The Tube, will be there to guide you on what’s happening throughout the world of elections, television and radio. From JRDV’s World, I wish you a blessed year ahead.

What to expect this 2016

GMA adds Shop TV; to face-off against O Shopping and Shop Japan

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GMA joins the late night home shopping bandwagon as it adds Solar Entertainment’s Shop TV on its lineup, facing up against O Shopping on ABS-CBN and Shop Japan on TV5. (Photo: Shop TV Philippines Facebook page)

After ABS-CBN adding O Shopping and TV5 adding Shop Japan on their respective late night lineups with their respective products sold to televiewers, another network joined the bandwagon. It’s GMA 7.

On the recent years, GMA does not air home shopping at all. With the recent addition of Shop TV of Solar Entertainment Corporation on GMA’s late night lineup, Kapuso viewers who stayed late at night will have more chance to see the products that Shop TV has to offer.

Catch Shop TV on GMA starting tomorrow, November 30, from 12:30-2:00am, Mondays-Fridays.

Watch Shop TV on SkyCable channel 13 in Metro Manila and other providers nationwide. To order from Shop TV, call 817-7000 (Metro Manila) and 1-800-10-817-7000 (Provincial, toll-free).

NOTE: The last infomercial GMA aired was the Proactiv infomercials on early morning hours way back in 2005.

GMA adds Shop TV; to face-off against O Shopping and Shop Japan